E. L. I. T. E Momentum is H2H or human-to-human marketing company, represents the concept that behind every business or consumer, there is a living, breathing human being, who is making decisions about this company.
We tend to get away from this fact, especially in today’s highly digitized marketing era where bots, Artificial Intelligence and other forms of machine learning prevail.
Humanizing your marketing builds trust. It taps into people’s emotions and research shows that this is one of the most important elements in the decision, making process of the buyer’s journey.